Creating Meaningful Media At a Time When the Industry Faces the Threat of Extinction

Speakers: David Angell, Chief Commercial Officer, APAC, Havas Group; Charu Aggarwal Harish, Chief Strategy Officer - India & South East Asia, Havas Group

November 6, 2019

Media planning and buying could be accused of suffering from a short-sighted focus on digital, data and platforms. While technology is obviously an important part of the puzzle, in terms of how media works, it is not the only important part of the process.