Audio

Cultural Trends Influencing Today’s Shoppers

· Darren Wells

Speaker: Pippa Dalco, Director, Strategy & Innovation, GalKal

March 21, 2019

From the movement towards ‘Sustainable Humanity’, the ‘Empathetic Economy’ and ‘Tech Empowered’, there are a number of overarching cultural narratives impacting today’s consumers that are driving their behaviours, beliefs and response to products, services and brands.

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