Culture and Behaviour are Changing the Game – Are You Prepared?

Date: 27 March 2025

Is PR heading Towards a Dead End? Forget about column inches and influencers, the days of landing a story in a tier-one publication and cracking open the bubbly are long gone. Likewise, sourcing the perfect 'authentic' influencer to make sales skyrocket.

In a world where the media has fragmented beyond all recognition and the rush to capitalise on influencer marketing has led to its over commercialisation, diluting the authenticity that once made it so effective, our go-to strategies are rapidly losing power.