Daring Brand Partnerships & PR stunts – Lessons from the Virgin Group and Beyond

Date: 23 May 2024

From airlines, music, gyms, wine, music, trains, radio and books - throughout history Virgin has ultised the power of ""daring partnerships & PR stunts"" to succeed.

And they've been daring in every sense of the word, often taking big, yet calculated, risks to achieve success. This session will do a deep dive on what makes a great and daring partnership & PR stunt (Virgin or otherwise) and also look at the ones that go wrong!