Presentations Video

Delve Into The Subconscious Response to Greenwashing

Date: 23 May 2024

Dive into consumer neuroscience and sustainability messaging. Explore brain reactions to diverse brand campaigns, uncovering when the brain tunes out greenwashing. Learn from successful campaigns, dissect obstacles hindering brand-sustainability connections, and witness brain activity during ads. Gain neuro insight to elevate your message and brand equity. Join us for this dynamic exploration at the intersection of neuroscience and advertising.

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