Democratic Design & Affordability: Lessons to Thrive in Hard Economic Times

Date: 13 March 2024

The pressure on household budgets in Australia has never been higher. So how does IKEA cut through the retail clutter and convince people that they should spend on a discretionary category like home furnishings?

Hear from IKEA Australia’s Kirsten Hasler, Head of Marketing, and Patricia Routledge, Head of Communications, about how IKEA tackles this challenge through a 360 campaign approach and a consistent narrative across all channels.