Does Sydney Have a Brand Problem – and Can Brands Help Fix It?

Does Sydney’s brand challenge centres on a lingering reliance on the “sun, surf and Harbour” narrative, combatting the perception that the city shuts down early, or the need to rebuild local engagement and confidence to fully realise the potential of its 24-hour economy. The discussion will also examine how media narratives could drive the city’s cultural identity and economic growth.

The discussion will bring together Matt Jones, Four Pillars Gin co-founder and chair of Business Advisory Panel for the City of Sydney and Alice Ellis, Time Out Australia’s editor-in-chief.