Driving Brand Advocacy with Technology 

Date: 21 September, 2022

A growing number of Australian consumers are now more open to making their next auto purchase entirely online, sight unseen. This doesn’t just happen in isolation; it’s the result of pre-established brand loyalty and trust.

Those qualities strengthen the prospect of future purchases. After all, if a vehicle owner is loyal to a specific brand, it becomes more difficult for another brand to woo them away when it’s time to buy a new vehicle.