The LEGO Group

Brand

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.

People

Subscribe to

Get access to this and other great industry content.

Subscribe now

Already subscribed? Login to keep reading

For more information about Mumbrella Pro click here

Rostered Agencies

Subscribe to

Get access to this and other great industry content.

Subscribe now

Already subscribed? Login to keep reading

For more information about Mumbrella Pro click here

In the news