Tradie

TRADIE was created from the desire to put some personality, humour and function into the underwear market. Born in 2010 by founder Ben Goodfellow, TRADIE has become an iconic Aussie brand that is loved across the nation. Starting with underwear, TRADIE has now expanded it's brand to cater for the whole family including workwear, boots, babywear, tools, drinks and beauty. From the very beginning the TRADIE has boldly set its own course, blurring the edges and breaking the rules, all in the name of fun....