Everything You Know About Brand Safety Is Wrong

Speaker: Imran Masood, country manager, DoubleVerify

Date: 20 July, 2022

The last few years have been a game changer for brands. COVID-19 has shifted media consumption habits, BVOD has exploded, and social media discourse gives a platform to all. Coupled with a fast-moving news cycle that thrives on high emotion, and it's never been more important for brands to reassess their safety and suitability strategies.