Evolution or Revolution: How to Change with the Marketing Times

The direction sports marketing is taking is almost impossible to predict. Sports rights have been changing hands quickly, new technology platforms are opening up more visibility for sports and athletes, social media has already created fresh opportunities, and there is more change in the pipeline.

A group of sports professionals are in the cross hairs; marketers trying to keep up with the change and evolve their strategies; comms pros looking at new opportunities across a range of mediums; and athletes who now have more control over their public image than ever before.