Exclusive Research: A Ridgey Didge, True Blue Lexicon for Modern Australia

Speakers: Rebecca Brody, executive director, The Lab Insight & Strategy; Paul Labagnara, director, The Lab Insight & Strategy

Date: 20 July, 2022

Australia loves talking in myths and archetypes. The Battler, The Larrikin, The Bogan. We default to notions of a ‘Fair Go’ or ‘Being true blue’ when pressed to define ‘Australian values’. But just how universal are these identities we claim as our ‘core self’? And are they the best reflection of who we are today? Do we need to re-examine and recreate a lexicon for ‘The Australian Way’ in 2022?