Finance Literacy: Where Does the Buck Stop?

July 25, 2019

According to the University of Melbourne and the Australian Government Financial Literacy Board, half of Australians struggle with finance literacy, with only 40% of the country understanding financial diversification. But why are Australians not financially literate and what role does branding, communications and marketing play in improving Australia’s finance literacy? Are brands doing enough to help consumers understate how money is made, spent and saved?