FOMO SAPIENS: Grand Theft Culture – A Reality Check for Brands

Date: 28 May 2025

Join Rob Mayhew (adland's favorite social media truth-teller - according to The Drum) as he delivers a hilarious and eye-opening takedown of brands desperately trying to hijack culture. From "Just Do It" to "Just Don't".

Get ready to cringe, laugh, and quietly delete your 2025 TikTok strategy as Rob reveals what actually works when it comes to cultural relevance. Whether you're chasing Duolingo’s social cred or trying to make your insurance brand go viral, this session will show you why sometimes the best cultural moment is the one you don't crash. And yes, he'll tell you exactly what you should be doing if you want your brand to be as big as 'Brat'.