From B2B to B2Me: How Business-to-Business Communication is Changing

Date: 11 May 2023

Business-to-business communications is a critical tool in many organisation’s marketing armoury, but has a reputation for being dry, formulaic and repetitive; focusing on products features and benefits.

Things are changing – driven by new technologies and new platforms. B2B is becoming more human centred, more personal, more emotive, more engaging and more entertaining. Ultimately it is now more effective.