From Hype to Reality: How AI is Revolutionising Content Creation

Date: 28 May 2025

2024 was the year AI matured from future fantasy to commercial necessity. Marketing budgets are in double digit decline while the requirement for content inches ever higher thanks to the insatiable thirst of social and the modern consumer. In this session we'll explore how AI is replacing traditional methods of asset creation and automated rollout, and the new agency roles and processes that enable it. We'll case study Endeavour Group’s efficiency and effectiveness journey, how they ran their pitch process, and the resulting model in being the foundation client of Howatson+Company’s sister agency, Plus Also Studios.