From Start Up to Grown Up: Lessons Learnt Building a Global Brand

Date: 22 May 2024

Pip Edwards shares her remarkable journey at the helm of P.E Nation, transforming the business from Sydney-based start-up in 2016 to one of Australia’s most successful fashion and active lifestyle brands today. Edwards will take guests back to the beginning, sharing why she was inspired to start the label along with Co-Founder Claire Greaves, how they set the foundations for success, through to its evolution now with a team of 50+ in its head office steering its Australian and US operations, along with partners extending to the UK and EU.