Gaming Has Levelled Up: Why In-Game Advertising Matters to Brands

Speaker: Richard O'Sullivan, vice president & general manager, ANZ + vice president, agency partnerships APAC, Inmobi

Date: 20 July, 2022

The world of gaming has transformed dramatically. In the last 20 years it has moved from a niche, solitary pastime with a high cost of entry to one of the most accessible and diverse forms of entertainment in Australia. Indeed, women now make up the majority (56%) of mobile gamers in Australia and gamers span all age groups.