Gen Z Culture Shapers: How PR Needs to Evolve to Drive Brand Fame

Date: 27 March 2024

As millennials reluctantly hand over the cultural reins to Gen Z, what does this mean for the future of PR? Gen Z culture is having an increasing impact on society and mainstream media. What’s being shared on social channels, what’s driving conversations and engagement and what’s influencing media headlines, isn’t the same now as it was five years ago. Gen Z culture is based on micro trends and new social values. It’s fluid and it’s constantly changing. To drive fame and create human connections for brands, PR also needs to change and evolve to take advantage of this.