Glenn McGrath on Engaging Both On and Off Field

Speakers: Glenn McGrath, former international cricketer & Francis Coady, General Manager, Havas Sports & Entertainment

Sport is a fickle business – particularly the business part of it. Teams, athletes and sponsors all come and go. Few manage to build a lasting brand position that has a continued deep connection with consumers.

One of those that has is former Australian cricket player, Glenn McGrath. Despite playing his last international test and one day match in 2007, his reputation in the sports industry has remained high, in part due to the work he does as co-founder and President of the McGrath Foundation. He’s also been a Director on the Board of R.M. Williams since April 2015.