Presentations Video

How Australian Innovators Can Break Mass Media’s Status Quo

Speakers: Priya Kanniappan, group marketing director, Carsales.com.au; Stephen Kyefulumya, general manager of media growth and innovation, Carsales.com.au

Date: 20 July, 2022

The dominance of the duopoly in the mass media market has created an intriguing rift for Australian brands and publishers to exploit… and it is all about going local for a purpose.

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