How Cebu Pacific Airlines Penetrated the China Market

Speakers: Michelle Eve De Guzman, Marketing Director, Cebu Pacific Air; Ophenia Liang, Co-founder and Director, Digital Crew

November 6, 2019

With the growth in outbound travellers from China, how do you grow a non-Chinese airline brand in the Chinese market? This is the brand story of how Cebu Pacific Air – from the Philippines – did just that with the help of its consultancy partner Digital Crew.