How Evolving the In-House Agency Model is Driving a Different Type of Marketing Function at Youi

Date: 8 June 2023

Since launching in 2007, Youi has grown into a billion‐dollar business, with a challenger mentality at the core of its culture, and a marketing team of over 40 members. Two thirds of the marketing team represent the in‐house creative and media teams, undertaking all creative development and production, from TV through to social, and all media planning and buying across broadcast and digital channels.