Presentations

How Gen Z Will Rewrite the Rules of Australian Retail

· Matthew Leong

Date: 19 March 2025

By 2029, Gen Z will be a dominant consumer force, shaping everything from brand ethics to shopping experiences. This is a generation defined by contradictions. On one hand, Gen Z champions sustainability. On the other, they embrace ultra-fast fashion. They’re the most online generation in history, yet they value and seek out real-world connection.

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