Audio MasterClass Presentations

How MMM Got Hijacked (And How to Reclaim It)

· Matthew Leong

Date: 28 May 2025

Marketing Mix Modelling was meant to bring clarity. Instead, it’s become a black box of inflated claims and fuzzy maths. This masterclass unpacks how MMM got off track — and how marketers can reclaim it as a useful, transparent tool for better decisions.

What You’ll Learn:

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