How Publishers Can Use CPC To Win Brands From Facebook & Google

Date: 31 August, 2022

Sitting between affiliate and 'hand-sold' advertising, cost-per-click strategies hold the power to win back key spend from the big platforms such as Facebook, Instagram and Google.

Used by global and local publishers alike to retain SME and direct-to-consumer brand spend, the CPC approach carries unexplored benefits for mastheads to compete in this David vs Goliath landscape.