How to Harness Cultural Influences to Establish Meaningful Partnerships

Speaker: Patrick Millington-Buck, senior account director, Havas Sports & Entertainment

7 April, 2022

The COVID-19 pandemic, the BLM movement and the climate emergency have influenced, and continue to influence, the global sponsorship industry. Similarly, major culture shifts continue to inform what we can learn as marketers here in Australia. For the sports and entertainment industries, this is having a major bearing on consumer passion points which we can’t ignore