How to Lose a Customer in 10 Days

Speakers: Minsun Collier, national head of data & technology acceleration, MediaCom; Karleitia Bodlovic, director of ecommerce, Blink Consulting (Mediacom)

Date: 21 July, 2022

The path to purchase is key in securing consumers in the marketing funnel. Many businesses spend the majority of, if not all of, their budget and resources in customer acquisition and securing the transaction.
But what happens after the transaction? That's often an afterthought.