Date: 7 November 2024
Two of the masterminds behind Tourism Australia’s Come and Say G’day campaign take to the stage to challenge the conservatism seeping into the travel and tourism marketing. In this entertaining and educational session, they’ll challenge the ‘play it safe nature’ of a data led marketing landscape and show that creativity by numbers is the riskiest thing you can do as a marketer. This session is a must-not-miss occasion as the Bureau of Everything duo are set to reveal their top 5 tips for creating impactful, unmissable travel and tourism work and share a bunch of real-world examples to take away with you.