Date: 19 March 2025
Retail media is booming, with brands and retailers rushing to stake their claim in what’s being called the next advertising revolution. But is this a sustainable goldmine, or are we witnessing an overhyped land grab?
This session, hosted by REmade curator Cat McGinn, and featuring some of Australia’s most innovative retail media leaders, will cut through the noise, exploring the opportunities, risks, and realities of retail media for the broader retail marketing ecosystem. How can retailers maximise revenue without alienating customers? Are brands truly seeing ROI, or just following the herd? And with third-party data disappearing, is retail media the savior of targeted advertising—or just another walled garden?
