International Keynote: Why Goodwill is not Good for Business

Speakers: Levi Slavin, Chief Creative Officer, Colenso BBDO & Edwin Rozells, Head of Transformation, Colenso BBDO

July 25, 2019

The balance sheet is a statement of a company’s assets, liabilities and shareholders’ equity. It impacts how decisions are made, how executives are recognised and how companies are valued and traded. It is so important and yet it hasn’t been updated since we swapped horses for cars.