Is Big Fossil Fuel the Next Big Tobacco, and Just As Unhealthy for Your Agency’s Reputation?

Date: 27 March 2025

We are now arguably living in a Trumpian post-truth and pro-fossil fuel industry driven world, where the largest democracy in the world is now being led by veritable climate change deniers.

Given the deep global ramifications, what is the role of the communications industry in Australia in responding to and advising businesses on climate change, in such an environment? Can we now all go back to repping fossil fuel companies with impunity, or do they still present a reputational risk even now?