Is Happiness a New Brand Platform? Fiji’s Marketing Strategy for Recovery

Date: 17 August 2023

Post pandemic, Tourism Fiji has come out swinging. In the middle of 2022, it announced that it had appointed Host/Havas and Havas Media following a competitive pitch process. The first work, a new global brand platform and logo, dropped in January this year, around a year after the country reopened its borders to tourists.