Is Woke Really Broke? What Comms Pros Need to Know About “Wokeism” in 2024

Date: 27 March 2024

In 2024, we can’t escape the increasing impact of social justice issues on the way our comms are received by a wide range of diverse audiences.

And the reality is, the world at large is hurtling towards a future that is more inclusive, more diverse, more egalitarian. So we are not grappling with the question of “if” the world will slowly head towards progress on a wide range of topics: race, gender, sexuality, climate change, disability, immigration, education… the list goes on.