It’s Not You, It’s Us: Decoding Data to Get to the Heart of Personalised Banking

Date: 11 August, 2022

Can people fall in love with their banks? Maybe. But in recent years, Australia’s big four haven’t been giving their customers a lot of reasons to do so. With any one controversies tarring virtually all brands, banks have been dealing with continuous fallouts while consumers are seeing little points of difference between their options.