Launch Control: Bringing CUPRA to Australia

Date: 21 September, 2022

Australia’s automotive landscape is littered with the bleached bones of failed brands. This is the world’s most crowded auto market, where dozens of brands, many barely viable, battle to win the hearts and garages of the nation's drivers. 

Not since 2007 has a European brand successfully launched and lasted in this competitive environment. So why did CUPRA, a Spanish brand just four years old, pick Australia as the starting point of its Asia Pacific expansion?