Masterclass: How the Psychology of Colour Can Boost Your Emotional Intelligence

Date: 20 July 2023

Emotions. From a scientific point of view, they’re notoriously complex. Throw a pandemic and a recession into the mix, and many of us would prefer to ignore them altogether. But if we can’t understand our own emotions, how can we expect to anticipate the emotions of our ideal customer? As marketing cut-through becomes increasingly competitive, having a solid grasp on the structure of human emotion is no longer a "nice to have". It’s essential.