Presentations Video

Masterclass: How to Come Up With Killer Brand Names, Slogans and Taglines

· Lauren McNamara

Date: 19 July 2023

What do the world’s top brands – including Toyota, Coca-Cola, Apple, Samsung, American Express, Visa and Amazon – have in common?

Whether B2B or B2C, memorable brands have catchy brand names, slogans and taglines based on persuasive figures of speech.

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