My Bag Smells Like Coffee… and Other Reasons Sustainable Marketing Alone Won’t Change the World

Date: 13 March 2024

Study after study shows us that customers care about shopping sustainably more than ever before, but the reality is, there is a huge difference between what they say, and what they do. This talk will use firsthand (and exclusively revealed) Boody customer research data to unpack just how important sustainable messaging really is in customer decision making.