Native Opportunities: Why Avid Collective Launched a Native Content Network

Date: 31 August, 2022

Despite its benefits, native content also presents significant limitations for marketers and advertisers. Constrained by established mindsets, it hasn't evolved at the same rate as alternate digital channels.

The opportunity is there to make native content not only more accessible for the general marketer and agency person, but to unlock its potential across the board. Luke Spano will speak to Mumbrella Publish about Avid Collective’s decision to launch Avid Native, a native content network that leverages a custom-built platform that has currently attracted over 70 Australian independent publishers.