Navigating Regulation: The New Advertising Landscape

Speakers: Brenda Davy, Director of Business, Consumer Healthcare Products Australia & Julie Viatos, Quality Use of Medicines Manager, Consumer Healthcare Products Australia

August 22, 2019

Heavy regulation in the pharmaceutical and healthcare industry is a major challenge both brands and agencies need to overcome when advertising medical products. With the new Therapeutic Goods Advertising Code taking effect on January 1 this year, what has changed and where can brands avoid common breaches?