No More Cookies: Leveraging First-Party Data and Pricing Brand Value

Date: 23 March 2023

With Google set to remove third-party cookies from its platforms in 2024, brands will no longer be able to leverage audiences constructed on these valuable data nuggets.

In an uncertain market, brands are balancing a multitude of factors in order to price their goods and services. So what does that value proposition look like from a customer perspective ahead of this impending shift, and what are the factors that influence value?