Podcast Monetisation: The Biggest Question in Audio Right Now?

Date: 27 April 2023

How can you extract commercial value from podcasts? What are advertisers thinking and how can podcasts solve those challenges?

News Corp Australia has backed a substantial number of well-known podcasts including I Catch Killers, The Matty Johns Podcast, Browny’s Podcast, The Front, The Teachers Pet and many more. It asserts that premium audio journalism is a big driver of subscriptions and engagement.