Pre-Bunking: How PR Can Disrupt Disinformation and Distrust Before It Happens

Speaker: Rishu Sharma, account director, Weber Shandwick

Date: 21 July, 2022

In a world of disinformation, fake news, nonstop notifications and 24/7 influence, the need for communication and authenticity has never been more greater. With recent reports showing disinformation - and, in turn distrust - with governments, brands, and their leaders is at an all-time high, the responsibility of the media comes into sharp focus.