Sportswashing: Exploding Near You

Date: 24 August 2023

Sportswashing is a small but fast-growing sector of the sports marketing ecosystem, fraught with complexity and misunderstanding. Even the term itself is often not truly understood.

The impact of this growth has a profound effect on many stakeholders. From broadcasters trying to reduce content costs, to brands trying to navigate complex social issues and finally to agencies having to recommend placements for their clients.