Sustainability in Marketing: No Greenwashing, No Guesswork

Date: 28 May 2025

Sustainability isn’t a trend—it’s the future of marketing. But between myths about cost, changing regulations, and fear of greenwashing backlash, where do you even start? This session cuts through the confusion with a practical guide for agencies, brands, and platforms to take real action. We’ll bust common misconceptions, demystify Aussie greenwashing laws, and explore how AI, data, and partnerships can help drive impact (without draining budgets).