Presentations

Talking Teens: The Shopper of Tomorrow You Need to Win Today

· Matthew Leong

Date: 19 March 2025

If you think this might be another clichéd take on youth, think again. Gen Alpha and Gen Z are highly diverse generations with fluid identities, moving effortlessly between cultural niches. Every brand must pay attention, yet few know how to unlock growth from this nuanced group. Even fewer realise brand love and share of mind can be built beyond TikTok.

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