Presentations Video

The Art and Science of Delivering the Big Bets Without Getting Fired (Yet)

· Matthew Leong

Date: 22 May 2024

Marketers are grappling with more tools, metrics and numbers than ever before. So, the big questions are: which ones actually matter? How can you demonstrate marketing's contribution to ROI in the boardroom while making a bold brand play that has a long-term impact?

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