The Creator Era: How Brands Are Scaling Their Influencer Strategies in 2025

Date: 28 May 2025

The rapidly expanding Australian Creator Economy – now worth more than $900m – will be firmly on the agenda at this year’s Mumbrella360 event.

Senior marketers from Estée Lauder and Foxtel share how they are driving real business results through their influencer marketing strategies. They will be joined on the panel by talent agency leader Jessica Wood from Click Media and Chief Revenue Officer of Australian influencer marketing platform Fabulate, Ben Gunn.